TESSA Marketing & Technology

{
  "protocolVersion": "0.3.0",
  "name": "TESSA Marketing & Technology",
  "description": "Full-service digital marketing, web development, and AI agent readiness firm (McLean, VA, est. 2012). Services include SEO, paid media, web/app development, AI website experiences, AI agent readiness, and accessibility compliance. Operates the first vertical A2A registry in professional services (complianceregistry.net).",
  "author": "TESSA Marketing & Technology",
  "wellKnownURI": "https://aiagent.tessa.tech/.well-known/agent-card.json",
  "url": "https://aiagent.tessa.tech/",
  "version": "1.3.0",
  "provider": {
    "organization": "TESSA Marketing & Technology",
    "url": "https://tessa.tech/"
  },
  "documentationUrl": "https://tessa.tech/",
  "iconUrl": "https://tessa.tech/wp-content/uploads/2024/12/tessa-icon-256.png",
  "supportsAuthenticatedExtendedCard": null,
  "security": [],
  "securitySchemes": {},
  "capabilities": {
    "streaming": false,
    "pushNotifications": false,
    "stateTransitionHistory": false,
    "extensions": null
  },
  "defaultInputModes": [
    "application/json",
    "text/plain"
  ],
  "defaultOutputModes": [
    "application/json",
    "text/plain"
  ],
  "skills": [
    {
      "id": "tessa-services",
      "name": "TESSA Services Catalog",
      "description": "Returns TESSA's full service catalog: SEO, paid media, web/app development, AI website experiences, AI agent readiness, accessibility, and more. Includes pricing tiers and ideal client profiles per service.",
      "tags": [
        "services",
        "catalog",
        "marketing",
        "seo",
        "paid-media",
        "web-development",
        "app-development",
        "ai",
        "ai-experiences",
        "agent-readiness",
        "accessibility",
        "wcag",
        "ada"
      ],
      "examples": [],
      "inputModes": [],
      "outputModes": []
    },
    {
      "id": "tessa-case-studies",
      "name": "TESSA Case Studies",
      "description": "Returns TESSA's project portfolio with industries, services used, and measurable outcomes. Includes SCS Engineers (240% traffic growth), Network for Good (357K monthly traffic), Gettysburg Museum (193% revenue YoY).",
      "tags": [
        "case-studies",
        "portfolio",
        "results",
        "proof",
        "outcomes",
        "growth",
        "traffic",
        "revenue",
        "social-proof"
      ],
      "examples": [],
      "inputModes": [],
      "outputModes": []
    },
    {
      "id": "ai-readiness-assessment",
      "name": "AI Agent Readiness Assessment",
      "description": "Given a website URL, runs a quick automated check of 12 of the 46 items in TESSA's AI Readiness audit on the homepage: robots.txt and firewall access for real AI crawler user agents, content readable without JavaScript, sitemap, llms.txt, pricing.md, Organization schema, H1, visible contact facts, potentialAction, A2A agent card and MCP server card. Returns per-item pass/partial/fail with evidence and fixes, and a 0-100 score over the items checked. Not the full audit.",
      "tags": [
        "ai-readiness",
        "agent-discovery",
        "agent-optimization",
        "audit",
        "schema",
        "json-ld",
        "structured-data",
        "llms-txt",
        "well-known",
        "robots-txt",
        "discoverability"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    },
    {
      "id": "find-professional-services-firm",
      "name": "Find a Professional Services Firm",
      "description": "Search the TESSA Professional Services Directory across all vertical registries TESSA operates. Filter by industry, region, or capability. Returns matching firms with their slugs, websites, and locations.",
      "tags": [
        "directory",
        "search",
        "firm-discovery",
        "professional-services",
        "compliance",
        "marketing",
        "vendor-discovery",
        "rfq",
        "rfp"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    },
    {
      "id": "get-wcag-audit",
      "name": "Get TESSA's WCAG 2.2 AA Accessibility Audit Offering",
      "description": "Returns TESSA's WCAG 2.2 AA accessibility audit offering in structured form: scope, deliverables (VPAT/ACR, findings report, remediation roadmap), typical timeline, pricing bands (hourly $150–$225, project range $5K–$25K), and the URL of TESSA's accessibility profile in the TESSA Compliance Registry.",
      "tags": [
        "accessibility",
        "wcag",
        "wcag-2.2",
        "audit",
        "vpat",
        "acr",
        "ada",
        "section-508",
        "compliance",
        "remediation",
        "screen-reader",
        "keyboard-navigation"
      ],
      "examples": [],
      "inputModes": [],
      "outputModes": []
    },
    {
      "id": "get-seo-offer",
      "name": "Get TESSA's SEO Offering",
      "description": "Returns TESSA's SEO offering in structured form: what it is, starting prices word for word from the pricing page, the service page and the link to book a free strategy session for the scope and an exact price. Scope, deliverables and timeline are included where TESSA has published them.",
      "tags": [
        "seo",
        "search-engine-optimization",
        "local-seo",
        "national-seo",
        "geo",
        "generative-engine-optimization",
        "ai-search",
        "offer",
        "pricing"
      ],
      "examples": [],
      "inputModes": [],
      "outputModes": []
    },
    {
      "id": "get-advertising-offer",
      "name": "Get TESSA's Online Advertising (SEM) Offering",
      "description": "Returns TESSA's online advertising (PPC, SEM, paid social) offering in structured form: what it is, starting management fees word for word from the pricing page, the service page and the booking link. Scope, deliverables and timeline are included where TESSA has published them.",
      "tags": [
        "sem",
        "ppc",
        "paid-search",
        "google-ads",
        "microsoft-ads",
        "paid-social",
        "social-media-ads",
        "retargeting",
        "google-ad-grants",
        "offer",
        "pricing"
      ],
      "examples": [],
      "inputModes": [],
      "outputModes": []
    },
    {
      "id": "get-web-ai-development-offer",
      "name": "Get TESSA's Website & AI Development Offering",
      "description": "Returns TESSA's website and AI development offering in structured form: what it is, starting prices word for word from the pricing page, the service page and the booking link. Scope, deliverables and timeline are included where TESSA has published them.",
      "tags": [
        "website-design",
        "web-development",
        "wordpress",
        "ai-development",
        "enterprise-ai",
        "agentic-ui",
        "custom-software",
        "offer",
        "pricing"
      ],
      "examples": [],
      "inputModes": [],
      "outputModes": []
    },
    {
      "id": "seo-assessment",
      "name": "Quick SEO Check",
      "description": "Given a website URL, runs a free quick SEO check of the homepage: indexability (noindex, robots.txt, sitemap), title and meta description, one clear H1, canonical, mobile setup and speed. Returns per-item pass/partial/fail with evidence and fixes and a 0-100 score over the items checked. Automated, homepage only, not a full SEO audit.",
      "tags": [
        "seo",
        "seo-audit",
        "site-check",
        "indexability",
        "meta-tags",
        "sitemap",
        "robots-txt",
        "mobile",
        "speed"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    },
    {
      "id": "ad-tracking-assessment",
      "name": "Quick Ad Tracking Check",
      "description": "Given a website URL, runs a free quick check of the homepage's ad and conversion tracking: GA4, Google Tag Manager, Google Ads, Meta Pixel, Microsoft and LinkedIn tags, call tracking, consent, phone link, form or call to action, and speed. Tags inside Google Tag Manager are looked up in its published container, or reported as could not check. Automated, homepage only, not a full ad account audit.",
      "tags": [
        "ad-tracking",
        "conversion-tracking",
        "ga4",
        "google-tag-manager",
        "google-ads",
        "meta-pixel",
        "call-tracking",
        "site-check"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    },
    {
      "id": "website-assessment",
      "name": "Quick Website Check",
      "description": "Given a website URL, runs a free quick check of the homepage: HTTPS, mobile setup, load time and page weight, platform, security headers, basic accessibility signals, contact form or chat, and footer freshness. Returns per-item pass/partial/fail with evidence and fixes and a 0-100 score. Automated, homepage only, not a full website audit.",
      "tags": [
        "website-check",
        "https",
        "security-headers",
        "mobile",
        "speed",
        "accessibility",
        "platform-detection",
        "site-check"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    },
    {
      "id": "request-strategy-session",
      "name": "Book a Strategy Session with TESSA",
      "description": "Book a 30-minute strategy session with Kevin Callen on TESSA's calendar. Provide prospect contact info, project brief, and (optionally) a preferred window. TESSA's MCP server finds an open slot, creates a Google Calendar event with a Google Meet link, and sends the prospect the invite. Returns the scheduled time and Meet link to the calling agent.",
      "tags": [
        "lead",
        "booking",
        "strategy-session",
        "calendar",
        "google-calendar",
        "google-meet",
        "consultation",
        "discovery-call",
        "appointment"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    },
    {
      "id": "request-introduction",
      "name": "Request an Introduction",
      "description": "Request an informational introduction to TESSA, or pass target_firm_slug to request an intro to any firm in the TESSA Professional Services Directory. TESSA logs the lead and forwards a warm intro email to the firm. Use request-strategy-session if you want to actually book a meeting with TESSA.",
      "tags": [
        "lead",
        "contact",
        "introduction",
        "warm-intro",
        "referral",
        "lead-routing",
        "directory"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    },
    {
      "id": "claim-listing",
      "name": "Claim a Directory Listing",
      "description": "Record a firm's intent to claim its directory listing in any TESSA-operated registry. Pre-OAuth this is a stub: TESSA logs the claim and a representative reaches out to the supplied email within one business day to verify the claimant. Self-service OAuth-2.1 claim flow lands in a follow-up plan.",
      "tags": [
        "claim",
        "ownership",
        "verification",
        "directory",
        "listing-control",
        "yelp-model"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    },
    {
      "id": "request-quote",
      "name": "Request a Quote from a Directory Firm",
      "description": "Request a quote from any firm in a TESSA-operated registry. Lighter-weight than request-introduction — explicitly framed as a budget + scope inquiry. Records the request to directory_leads and forwards a structured email to the firm with the prospect's reply-to address.",
      "tags": [
        "quote",
        "rfq",
        "scope",
        "budget",
        "lead",
        "directory",
        "vendor-pricing",
        "estimate"
      ],
      "examples": [],
      "inputModes": [
        "application/json"
      ],
      "outputModes": []
    }
  ],
  "conformance": true,
  "conformance_errors": null,
  "homepage": null,
  "repository": null,
  "license": null,
  "pricing": null,
  "contact": null,
  "id": "a8592942-a978-4449-ab29-051c49d2bd9f",
  "category": "professional-services",
  "category_secondary": null
}